Get right audience, right time, right tool, right frequency to make them take action
01 - 03
Find the audience precisely
02 - 03
Reach physically & digitally
03 - 03
Meet again & again until they convert
HOW TO NAVIGATE
C
Client & Campaign
Understanding the client's business, brand, and campaign objectives.
Identifying the target audience and campaign goals.
Defining key performance indicators (KPIs) to measure the success of the campaign.
O
Objective Research
Conducting thorough research to understand the market landscape.
Analyzing competitor strategies and performance.
Gathering data on consumer behavior, preferences, and trends.
M
Market Insights
Interpreting the research data to gain valuable insights.
Identifying opportunities and challenges in the market.
Understanding the target audience's needs, desires, and pain points.
P
Plan Media Mix
Developing a media plan that outlines the channels and platforms to be used.
Allocating the budget across different media channels
Ensuring the media mix is balanced and aligned with the campaign goals.
A
Aligning Creative
Collaborating with the creatives to ensure the messaging and visuals are aligned
Creating engaging and relevant content that resonates with the target audience.
Ensuring consistency across all media channels and touch points.
S
Success Metrics
Establishing clear metrics to measure the performance of the campaign.
Setting benchmarks and targets for each metric.
Ensuring the metrics align with the campaign objectives and KPIs.
S
Strategy Optimization
Continuously monitoring the performance of the campaign.
Analyzing data and insights to identify areas for improvement.
Making data-driven adjustments to optimize the strategy and maximize ROI.
Maximizing ROAS, Optimizing Media Efficiency
- Test and learn
- Always monitor
- Co-design with Client
