Enabling brands to conquer the media landscape with strategic mastery
Career Mantra
Curiosity > Courage > Growth
Hasib Rashid is a Media Planner at VERDEK™, a leading EV infrastructure company that specializes in creating innovative and green energy solutions for clients across the US. Hasib has over 10 years of experience in branding and communication, with a diverse portfolio of projects spanning the USA, Japan, and South Asia. He is also a Graduate Candidate at City University of New York, pursuing a Master's Degree in Branding and Integrated Communication (BIC) with a unique industry-sponsored scholarship.
Hasib's core competencies include market research, media planning, campaign performance and optimization, and creative direction.
He has collaborated with a wide range of clients, from dynamic startups and entrepreneurs to academic institutions and international organizations, developing effective solutions that elevate brand narratives and resonate with audiences. He has also been recognized as a promising young leader by the US State Department, and participated in the prestigious IVLP Fellowship program. Hasib is passionate about fostering innovation and human-centered design principles, and eager to contribute his skills and insights to the global media landscape.
Credentials & Awards
Master of Brand & Comm
Master Degree in Media and Communication Arts at CCNY, CUNY
2024
Winner of Capstone
Master's in Professional Studies, BIC at CCNY
2023
Media Impact Scholar
Winner of Industry Sponsored Scholarship
2022
Leadership Fellow
US State Department Exchange Program
2019
Research Fellow
Human Insights at Social Tech Design Lab, Kyushu University, Japan
2018-2019
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